3BlackDot, that startup from popular YouTube personalities SeaNanners and Syndicate, has launched a game called Zombie Killer Squad that features the YouTubers as playable characters in the game - and, in turn, they promote it to their fans. This trend will only intensify as the relationship between YouTubers and game developers gets closer. Game developers aren't just thinking about whether their game is good to play, but also whether it is good for others to watch. "We have already decided to change our genre and gameplay for the next game designed around getting attention in the new world we live in," veteran developer John Ardussi wrote in a comment to his recent blog post on YouTubers. "I now believe there's a direct correlation between how good your game is and how many unique YouTube videos it can yield," Gears of War creator Cliff Bleszinski recently said. "The YouTubers have taken over, folks!" The way games look on video is now fundamentally affecting how Bleszinski makes them - and he isn't an upstart, but someone who's already found massive success making games.īleszinski may be one of the biggest developers to change so radically and publicly, but he's far from the only veteran developer shifting how he makes games for the YouTube era. Video games are now responding to YouTubers. YouTubers were originally a response to the rise of YouTube as a platform and video games as a medium. "YouTubers" are affecting how people make games This guide is designed to help you understand this complex topic. We are now smack in the middle of a trend that will only gather steam, as late-movers and aspirants enter the space, and developers and publishers scramble to take advantage of the phenomenon. The movement has been building for some time, but the ubiquity of game streaming equipment and video services to host its output, audience interest in videos, and the financial viability of making a living from them has reached an inflection point. Famously, Felix "PewDiePie" Kjellberg has the most popular user-run channel on YouTube - and generated $4 million dollars in revenue last year. It all stems from the fact that audiences have been flocking to their output. Gamasutra, of course, has spent a great deal of effort reporting on it so far. Lately, you've likely heard a lot about the rise of the YouTuber.
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